SEO & Content Strategy for Real Estate.

Build visibility. Attract serious leads. Earn more listings.

The home search starts long before anyone contacts an agent.
People are researching neighborhoods, comparing cities, looking for school info, and figuring out what to expect before they ever browse a listing.

Velcro helps real estate teams show up at the stage when trust is built and decisions are forming. Our content systems bring in traffic, build authority, and position you as the go-to expert in your local market.

What We Do

SEO-Led Local Content Strategy

We build a plan based on the real questions people are asking in your area — from buyer searches to seller prep to community-specific keywords you can dominate.

Voice-Aligned Content Creation

Every piece we create is optimized to rank and tailored to sound like it came from your office — not a templated blog. You get high-quality, high-intent content shaped to your brand and market.

Local newsletter content

Keep your audience engaged between listings with newsletters that highlight local events, homeowner tips, and timely market info — all without screaming “sell now.”

Real estate marketing services

  • Best for real estate teams ready to start ranking in their area — fast.

    We create foundational content and optimize your core pages for both Google and AI-driven discovery tools, so you're visible where people are actually searching.

    Includes:

    • Local keyword research + strategy

    • 4 blog posts targeting local search intent

    • AI-optimized structure + voice refinement

    • 1 local service or neighborhood landing page (SEO-tuned)

    • Internal linking + metadata optimization

    📍 Ideal for: agencies wanting to rank for high-intent buyer/seller searches like “best neighborhoods in [City]” or “how to prep your home for sale.”

  • Ongoing content creation designed for traffic, trust, and long-term results.

    A monthly content system that keeps your name showing up in search, AI-generated results, and inboxes — with zero lift from your team.

    Includes:

    • Content calendar based on real search data

    • 4–8 SEO blog posts/month

    • AI-optimized formatting + intent mapping

    • Voice-guided editing (to match your team’s tone)

    • 1 new or refreshed local search page per month

    • Performance review every 6 weeks

    📍 Ideal for: growing teams ready to scale content without sacrificing voice, quality, or ranking potential.

  • Full-service content + SEO for real estate teams ready to lead in their market.

    We create a visibility engine: blog content, SEO-tuned landing pages, and newsletters that keep you top of mind between listings — all optimized for local search and AI summaries.

    Includes:

    • Everything in the Sticky Content System

    • Monthly newsletter copy (events, tips, or listing highlights)

    • AI-ready content structure + schema markup

    • Quarterly local SEO audit + keyword refresh

    • Dedicated support + strategy calls

    📍 Ideal for: established teams who want to dominate local search and become the most trusted name in their market.

  • We design custom strategies built to get you traffic, buyers, and brand trust — the stuff that actually grows your business.

    Whether you need to show up in local search, get found in AI tools, or give your leads a reason to stick around, we’ll create the system that makes it happen.

    We can help you with:

    • Local SEO strategies that bring in qualified buyers and sellers

    • Content that builds trust and drives action (not just traffic)

    • SEO blog posts and landing pages tailored to your market

    • Newsletters people actually open and act on

    • Refreshing old content so it ranks again

    • AI-ready content structures and training for your team

    • Not sure what you need? We’ll figure it out with you.

You can rely on our expertise.

Before launching Velcro, I led content strategy for real estate clients inside a marketing agency — working closely with teams affiliated with:

Better Homes and Gardens, Sotheby’s International Realty, Berkshire Hathaway, Royal LePage, and Coldwell Banker.

That experience gave me firsthand insight into what real estate teams actually need: content that performs locally, sounds authentic, and supports your sales cycle — not just your SEO.

When you work with Velcro, you will not only have access to a team of amazing individuals, but direct access to my expertise in the market.

Ideal for Teams That…

  • Want to drive more local traffic without relying on ads

  • Are tired of generic blogs that don’t reflect your market or your voice

  • Need a content partner who gets real estate and knows SEO

  • Care about building trust before the first conversation even happens

Want to See What You Could Rank For?

Book a quick consult — We’ll send over three content ideas tailored to your market, based on real search data.